The CAS-Legend Insitute First Executives International Training Program for Enterprises Affiliated to CAS and Institutes was successfully completed on Nov 14, 2015 at UBC, Canada. Ms. Zhang Fengping, the Director of Asia Business Development and Project Planning of the Sauder School of UBC moderated the session. Dr. Adel, the Executive Director of International Affairs at UBC, Ms. Grace Wong, Senior Consultant of International Affairs at UBC and 14 executives from CASH side attended the ceremony.

This training program was focused on the going-out demands of enterprises by designing three-week courses related to technology innovation and enterprise development, international marketing strategy and brand building, and global enterprise strategic planning. They also visited several local companies. This training expanded the students’ international vision, and also inspired their innovative thinking. In addition, it further enhanced the mutual understanding between CASH companies and local companies and enhanced cooperation opportunities.

During the period, the students held a series of Vancouver salon on every Tuesday and Thursday evening. The students had effective communication and exchanges on topics around main business promotion, confusion of corporate governance, and problems during the company’s development, etc. The salon series promoted the understanding amng the students and their enterprises, thus enriching the training arrangement.

This program is the first exploration on enterprise internationalization under the guidance of CASH Interactive Innovation Strategy. We believe that it will effectively boost the international development of the CASH enterprises.